Let’s go full-time

I can’t believe i’m saying this…

THE SOUL SOCIETY IS OFFICIALLY FULL TIME.

After almost 8 years of hypothetical talk (with literally no plan) we had an opportunity walk by us that we weren’t willing to pass up.

We left the secure job, the good paying job (that everyone reminds you of) the job that was keeping us afloat, right???

But it also was the job that took our time, as much as it could get.

The job that drained every last drop of energy.

The job that gave us unexpected late nights, missed holidays & literally zero family time. Gross.

Day by day we waited for A REASON to leave. It had to make sense. It had to feel right.

We always talked about the idea of taking our business “full time” like ambitious entrepreneurs do. We talked about the “what if’s” & the “maybe one day’s” with no idea how close we really were.

We talked about it like it would have to be luck that got us there. Deep down, we knew we weren’t backing down from this.

The days went on & on & on.

And now, all the sudden, we actually did it.

We actually left the safe job?!?!

But here’s the thing,

I thought I’d have some grand plan of action when this day came, ya know… the day to take the jump.

But we don't.

I thought I would have the perfect words to say what this means to our family.

But I don't.

I thought we would have to be making all this insane $$ to feel safe.

But we don't.

I thought we would feel a sense of “making it” LOL

But we’re just getting started.

We’ve waited for this crazy, exhilarating, insane leap of faith for what feels like a lifetime. And suddenly, we’re doing the damn thing.

We’re acting on this wild dream fueled by curiosity & connection. This dream where people get connected & stories get told.

The dream where we have ultimate time & creative freedom.

The dream where we work side by side as husband & wife building something BIG.

When the Soul Society was launched jan 01, 2021 I ran after a feeling only I could understand. I knew in my bones it could grow into something more, something different.

Since then, our deep rooted tug toward storytelling has only grown & curiosity is the driver.

We’re going to tell beautiful stories in a way you’ve never seen it before.

The Soul Society is just getting started. And that feeling is something the “safe” job could never have given us.

To what’s ahead -

Zach & Taylor Hoeflicker