This started months ago.

It started months before we created together.

We met on a wood bench waiting outside our daughter’s ballet studio.

We probably started with random mom comments about their little outfits & how many kids were in the class.
But AFTER THAT,
We quickly yapped our way to business & creative ideas.
Mom life AND entrepreneurship.

I got the juicy rundown on what it took to build Moxie & how she made it THE curly hair salon.

To no surprise, she’s not running on fumes (ok maybe some days) but most days, SHE’S RUNNING ON STRAIGHT PASSION.

Passion for what she does & how she does it.
Passion for the people she works with, creates with & invests in.
Passion for how her brand shows up.

That’s the kind of story I want to document. YOUR STORY.

The one you’ve poured your soul into.
The story that brings everything to life & deserves to be told longer.
The story that wraps artist & art into one.
The story that carries the photos forward.

It’s not just another salon, it’s Moxie.
Where the curly girl story lives on.

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This wasn’t a typical wedding day.