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A space for a deeper dive into photography, the stories we tell, intentional conversation starters & featuring rad businesses along the way.

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Taylor Hoeflicker 3/11/26 Taylor Hoeflicker 3/11/26

the rehearsal

I was invited to rehearsal, not giving much thought past the word “orchestra”

Taylor Hoeflicker 11/26/25 Taylor Hoeflicker 11/26/25

never left

A long awaited hello from me, Taylor!

Taylor Hoeflicker 7/26/24 Taylor Hoeflicker 7/26/24

slowing down

WELL. Here I am, building a new site, months have gone by & i’m still putting finishing touches on her.

Taylor Hoeflicker 4/19/24 Taylor Hoeflicker 4/19/24

back to the basics

Somewhere along the way I lost sight of the “why” - as do a lot of creative entrepreneurs do. I started working, sharing, + pursuing things I hoped would sell. Things that I thought “people” wanted.

Taylor Hoeflicker 3/14/24 Taylor Hoeflicker 3/14/24

handing off the keys

It’s no secret owning a business is… challenging. Sometimes REAL challenging.

Taylor Hoeflicker 10/13/23 Taylor Hoeflicker 10/13/23

HOW WE GOT HERE

At 7 years old, I was gifted a little blue camera & never looked back.